BW's 20 Best Chinese Brands

The 2008 Beijing Olympics will doubtless be a gloriously defining moment for China—an international image blast underscoring the mainland's arrival as an economic power. And perhaps more important for Chinese companies selling everything from booze to bank accounts, it is shaping up to be the marketing opportunity of the decade. The prize that they're chasing: the kind of brand recognition enjoyed by past Olympic sponsors such as Coca-Cola (KO), Adidas, and Samsung.