Targeting China’s Consumers: Focus Media and the Advertising Game

Many Wall Street analysts have touted Focus Media (FMCN) as a great buy for investors. Targeting China’s burgeoning middle class has been a notoriously difficult venture for marketers as TV, radio, and print campaigns on state-run shows and papers have been the main channels for advertising. Because of regulatory issues, China does not have long-running dramas and comedy shows like NBC’s Friends or Cheers