Microsoft Pushes to Boost Internet Ads, Gain on Google, Yahoo

Sept. 25 (Bloomberg) -- Microsoft Corp., trailing in the Internet advertising market, is stepping up efforts to take market share from Google Inc. and Yahoo! Inc.

The Microsoft division that sells advertising for company Web sites will begin offering ads on products from video games to online business services as well, said Vice President Joanne Bradford. Microsoft, the world's largest software maker, hopes to quadruple ad sales in the next three years, said Bradford, who will unveil the strategy this week at the annual Advertising Week show in New York.