Salesforce Dives Into the Mash Pit - CRM

One sure-fire way for a tech company to generate excitement is to link up with Web search king Google (GOOG). Salesforce.com (CRM), the high-profile seller of on-demand services, hardly needs the Google glow, but it's getting it anyway. On Aug. 22, Chief Executive Marc Benioff is set to announce a new service, Salesforce for Google AdWords, that combines his company's easy-to-use interface with Google's powerful advertising engine.