Google , Hype ? or Hulk ?

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From businessweek:

"Rivals get the jitters when Google's nonsearch products grab headlines. But a close look shows that so far, there's not a market leader among them "


But an alternative view:
Google’s new product “stickiness” doesn’t matter


"Recently I read an article in Business Week about Google (“So Much Fanfare, So Few Hits”) and I found myself agreeing with the premise that Google certainly does release lots of new products and services — none of them as popular as their main site — but each probably gets a ton of traffic by themselves. So relative to www.google.com, they’re tiny, but when the comparison is not made, they could be huge.

But these comparisons are ultimately superfluous. Allow me to explain…"